A European SEO agency, with a Latin American desk it did not have to hire
Several client briefs, two languages, one shared sheet branded as theirs. The clients never saw our name. Delivery sat on the dates the agency had already sold.
A European SEO agency
- Industry
- Agency / white-label
- Markets
- Mexico, Brazil, Colombia
- Headline figure
- 96
- live URLs delivered across client briefs over 9 months
The brief
Clients in Latin America, no desk that could write for them
The agency already owned the relationships. What it did not own was native Spanish and Portuguese production, or a publisher file it trusted in Mexico, Brazil, and Colombia. Freelancers missed deadlines. A previous vendor had appeared in client-facing emails. One client had asked, in a QBR, who was actually writing the Spanish. The agency needed volume it could defend, under its own brand, on dates it had already promised.
The mix of briefs made a single package useless. One client wanted Mexican fintech publishers. Another needed Brazilian Portuguese for ecommerce. A third was Colombian B2B. Metric floors differed. Monthly volumes differed. The agency needed one production line that could hold all three without mixing the pools or leaking our name into a client inbox.
The work
Their brand on the sheet, our writers in the file
Each client brief arrived redacted or renamed. We returned a sample of prospects within 24 hours, in a Google Sheet the agency could forward without our domain in the URL. Approved pools stayed separate. Mexican rows were not used to fill a Brazilian month. Native writers were assigned by language, not by whoever was free. Turnaround followed the dates the agency had already sold, not a generic calendar of ours.
Live URLs landed in the same sheet as they published, with statuses an account manager could read on a Friday without a call. Delays were marked when a publisher slipped. We did not hold misses until the agency's QBR. Outreach continued against each pool so the agency was not restarting the file every time a new client month opened. Articles carried no vendor byline.
What moved
Delivery the account team could pass on
Over nine months, the desk delivered 96 live URLs across the active client briefs. On-time delivery against the promised dates was 94 percent. No client-facing thread included our name. The agency did not hire a local writing desk to hold that volume.
This is an operations result as much as an SEO result. Rankings still belong to each client's site and to the rest of their programme. What the agency bought was a Latin American production line it could put behind its own brand, with a sheet its people already knew how to use.
Client note
Clients never saw another vendor name. The sheet looked like ours.
Head of Delivery, European SEO agency
If you already own the client, keep it that way
Send a redacted brief: markets, floors, volume, and the date you have promised. A sample list you can pass on comes back within 24 hours.
Get in touch